Developed and produced by the manufacture established in Fleurier in , the first Chopard L.U.C Haute Horlogerie watches were released in the late s. Over the following twenty years, the manufacture created a dozen or so calibres with countless variations and, most importantly, a collection of refined watches with a distinctive flair. As the Chopard manufacture celebrates its 25th anniversary, we sat down with Karl-Friedrich Scheufele, Co-President of the brand, to talk about their journey to independent movement production.
Xavier Markl, MONOCHROME &#;You are celebrating the 25th anniversary of the Chopard manufacture. How did it all start?
Karl Friedrich Scheufele, Co-President of Chopard &#; The Chopard Manufacture was created in and the L.U.C collection in It all started with a movement. In about , I had the strong conviction that we needed an in-house movement. We started a secret development project with a small team at Chopard, and a friend, Michel Parmigiani, here in Fleurier. Michel was still a small independent watchmaker. I felt that he could assist us in creating this movement. The team was really small, just two people from Chopard, Michel an
The roots of Chopard trace back to when Louis Ulysse Chopard founded his company in Sonvilier, Switzerland. The Scheufele family took over the company in the s. Under their stewardship, Chopard experienced a renaissance and evolved from a traditional watchmaking company into a globally renowned luxury brand. Chopard is a vertically integrated, family-owned company, hence with the entrepreneurial latitude to drive its development with a long-term perspective. As the edition of Watches and Wonders Geneva is fast approaching, we had the opportunity to sit down with Chopard’s Co-President Karl-Friedrich Scheufele to discuss all things Chopard.
Xavier Markl, MONOCHROME &#; Mr. Scheufele thanks for having us. Chopard is a Watchmaker and a Jeweller. How do these two businesses complement each other?
Karl Friedrich Scheufele, Co-President of Chopard &#; Indeed, these two activities complement each other. What people often do not realize is that before Chopard only made watches. Of course, we were crafting “jewellery watches” which have been a trademark for Chopard since my parents took over. The connection with jewellery was natural. My sister came along and suggested we e
Karl-Friedrich Scheufele, Chopard
November Er etablierte die Haute Horlogerie bei Chopard: Zum jährigen Jubiläum der Chopard Manufacture in Fleurier spricht Karl-Friedrich Scheufele, Co-Präsident des Hauses, über Erreichtes und die Ziele in der Zukunft.
Vor fast 30 Jahren startete Karl-Friedrich Scheufele mit der Fertigung eigener Uhrwerke für Chopard, nun feiert die Chopard Manufacture das jährige Bestehen.
Sie haben in Fleurier die Chopard Manufacture aufgebaut, in der Uhrwerke in der Tradition der Haute Horlogerie gefertigt werden. Später folgte das Unternehmen Fleurier Ébauches zur industriellen Fertigung von Kalibern. Was war die größte Herausforderung?
Sicherlich die industrielle Fertigung von Uhrwerken – heute mehr denn je, denn ein Großteil der Uhren von Chopard ist mechanisch und mit eigenen Werken ausgestattet. Das wäre allerdings ohne die Anfänge in der Manufaktur nie möglich gewesen.
Es ist gleichermaßen interessant, Uhrwerke weiterzuentwickeln und dabei die Fertigungsmethoden immer wieder zu verfeinern sowie Komplikationen zu schaffen. Letzteres ist prestigeträchtiger, doch das andere ist ebenfalls wichtig und erlaubt letztlich die Entwicklung von hoch
Brand History: Chopard – A Passion For Excellence
The jewellery and watchmaking company Chopard celebrated its th anniversary in With its exquisite designs, renowned precision and loyalty to its traditions, the Maison has grown over the years to become a highly respected name in both jewellery and watchmaking. The hallmarks of the brand are the same today as they always have been: fine craftsmanship, innovative technological developments and of course, the constant quest for perfection.
The history of a watchmaking match
Louis-Ulysse Chopard was born on May 4, , in the Swiss town of Sonvilier. His father persuaded him to learn watchmaking at a very young age. In , at the age of just 24, he started his own company, the L.U.C watch manufactory, which specialized in innovative precision watches with intricate decoration. The watches acquired the praise of customers all over Europe, including many distinguished personalities such as Czar Nicolas II of Russia.
After the death of Louis-Ulysse in , the company was taken over by his son Paul-Louis and grandson Paul-André. They continued to produce elegant pocket chronometers and jewelled ladies’ wristwatches. Art Deco had become the
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