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Designer Anupama Dayal after her show on Day 1 of the Wills Lifestyle India Fashion Week (WIFW) at Pragati Maidan in Delhi.
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Carol Gracias on stage with a young girl showcasing a creation by designer Anupama Dayal on Day 1 of the Wills Lifestyle India Fashion Week (WIFW) at Pragati Maidan in Delhi.
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Jesse Randhawa flaunts a creation by designer Anupama Dayal on Day 1 of the Wills Lifestyle India Fashion Week (WIFW) at Pragati Maidan in Delhi.
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A model walks the ramp to showcase a creation by designer Anupama Dayal on Day 1 of the Wills Lifestyle India Fashion Week (WIFW) at Pragati Maidan in Delhi - Photogallery
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A model showcases a creation by designer Anupama Dayal on Day 5 of the Lakme Fashion Week (LFW) at Grand Hyatt in Mumbai
A model showcases a creation by designer Anupama Dayal on Day 5 of the Lakme Fashion Week (LFW) at Grand Hyatt in Mumbai. (BCCL/Sachin Gokhale)
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A model showcases a creation by designer Anupama Dayal on Day 5 of the Lakme Fashion Week (LFW) at Grand Hyatt in Mumbai
A model showcases a creation by designer Anupama Dayal on Day 5 of the Lakme Fashion Week (LFW) at Grand Hyatt in Mumbai. (BCCL/Sachin Gokhale)
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A model showc
I let my spirit say whatever it needs to through the creative process
With a strong focus on Indian hand-printing and needlecraft techniques, the eponymous fashion label Anupamaa seeks to become a global voice for beautiful Indian handicrafts. The label’s vision is to become a leader in resortwear across many geographies including India. Designer Anupamaa Dayal joins Fibre2Fashion to chat about her brand and creative expression as well as give her take on print trends for
Fibre2Fashion: What drove you to launch your own brand?
Anupamaa Dayal:
I did not have an organised business plan regarding the launch as my mind was abuzz with creative ideas. I simply focused on creating the product—and the brand was born.
F2F: How would you describe the style and vibe of your collections?
AD:
Let me describe the woman I design for. The Anupamaa woman is a free-spirited brave-heart, who wishes to be free—in mind, body, and spirit—from sartorial diktats and social conventions. She shares a strong connection with nature, art, and culture.
F2F: What distinguishes your brand from other fashion brands in the market?
AD:
Anupamaa has often been described as uniqu
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A model walks the ramp to showcase a creation by designer Anupama Dayal on Day 3 of the Wills Lifestyle India Fashion Week (WIFW) at Pragati Maidan in Delhi
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A model walks the ramp for designer Anupama Dayal at Wills Lifestyle India Fashion Week (WIFW)
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A model showcases a creation by designer Anupama Dayal at Wills Lifestyle India Fashion Week (WIFW)
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A model walks the ramp for designer Anupama Dayal at Wills Lifestyle India Fashion Week (WIFW)
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A model walks the ramp to showcase a creation by designer Anupama Dayal on Day 3 of the Wills Lifestyle India Fashion Week (WIFW) at Pragati Maidan in Delhi
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